Designer Betsey Johnson To Work With Target Or H&M?
Attention, lovers of pink lace and leopard print and frilly frocks and pretty party dresses.
It seems like event the fashion world is immune to the current economic situation! Following the trend for a smaller Fall 2009 presentation, Betsey Johnson will be unveiling her new collection at her 5,000-square-foot showroom, cutting costs by almost 50%. A typical Betsey Johnson runway show usually runs up a tab of $300,000 to $600,000. She’ll be ditching the Bryant Park tents this season? The Betsey Johnson house alluded to a much more rece$$ion-friendly line.
CEO Chantal Bacon said,
“Ms. Johnson is planning a limited-edition design collaboration with a retailer that will likely launch in the fall.”
Betsey didn’t disclose which retailer she’s going with, but stylish fashion bloggers and watchers assume it will be either H&M or Target, both of which have had similar deals in the past with designers.
The legendary designer (known for cart-wheeling down the catwalk) mother, and style goddess is looking into an intimate cocktail party (CHEERS!), where guests could see the collection up close cutting expenses by nearly 50%. The house isn’t the only one to look into a smaller alternative. DKNY (I’ve died and gone to Fashion Heaven), Vera Wang, and J. Mendel are all considering similar off-runaway presentations, with many more designers expected to follow “suit.”
In a statement, Ms. Vera Wang expressed how she felt the move is the appropriate one.
To do big shows, you really need shock and awe. You need big accessories, you need power and drama in staging and in the clothing. I want to see what I think feels politically correct and feels appropriate from a business point of view at this stage.”
I am SO SO excited about this juicy little bit of info from the Wall Street Journal’s fashion blog.
What do you guys think? Are you excited about this one?
Popularity: 22% [?]
Look, I don’t care who the hell comments on this one I am so damn happy!!
Haute is comin to the Hood? Now every mom can catwalk her way into high fashion that’s affordable and stylish.
I can’t wait. Donna Karen’s new jeans for women, Betsey Johnson and Vera Wang you say? Pinch me, Im dreamin OR DRUNK!
That is AWESOME news!!!! Seriously, that might be more exciting than Santa coming next week!
Yahooooo!! More clothes to choose from that are affordable.
How cool is that.
I can’t wait to see her line of clothes for Target.
Thanks Rhea,
Danie
Yes exciting news, I love to shop at H&M. That is were I sometime go during my lunch break to see what kind of deal they have. One is located one block from my job yipee.
OMG. This is FAB news!!
Im a little late on reading this post.. but its very exciting!
I love Simply Vera at Kohls… sounds silly, but my favorite is the Simply Vera Pajamas… SOOOOO Comfy! Worth every penny!
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The Cocktail Cafe provides a mix of mom talk with a splash of style. Recognizing there were few resources for moms that address "their" needs, Rhea took her interest in fashion, family and writing to create an online community of sassy, stylish moms looking to find balance, happiness, and little fun along the way. Cocktail moms everywhere log onto The Cocktail Cafe for its fresh and unique take on parenting, fashion for moms, news and reviews of the hottest boutiques and mom bloggers.
Creating this site came out of her own personal experience, struggles and victories as a stay-at-home mom with three little ones. I love giving my unsolicited opinions and finding resources for the entire family. My mission has been to help every mom "celebrate the woman behind marriage, motherhood, and business".
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